Bid Objectives

Below are the strategic objectives for the Peterborough BID which have been compiled following consultation with city centre business owners over the last 18 months.

PETERBOROUGH POSITIVE VISION

To give businesses a genuine voice and leadership role in shaping a more attractive, appealing and sustainable city centre delivering positive economic benefits and promoting growth, prosperity and well-being within our diverse local community.

PETERBOROUGH CITY CENTRE VISION

Peterborough is an attractive, sustainable, easy to access city centre with a mix of shopping, leisure, dining and cultural options to suit all tastes and ages and a vibrant daytime and evening economy that enables businesses to prosper and grow.

PETERBOROUGH CITY CENTRE VISION

1: CREATING EVENTS

Developing a city-wide collaborative approach to entertainment and events, creating a number of high-quality flagship events for all age groups – celebrating the city, its heritage, arts, culture and youth. Driving footfall and adding value to events already scheduled across the city, creating momentum to promote Peterborough as a destination city.

2: WELCOMING, SAFE AND SECURE

Introducing city brand ambassadors to welcome and support tourists, assist visitors and report on refuse and breakage issues. Collaborating with the Council and Police to monitor incidences of crime and anti-social behaviour ensuring greater effectiveness in identifying, deterring, reporting and taking enforcement action on issues that give rise to public concern about safety, crime and security.

3: ATTRACTING INVESTMENT TO THE CITY

Creating a robust marketing campaign that promotes the Peterborough Positive brand across the city and beyond, attracting shoppers, tourists and business investment opportunities.

4: SIGNPOSTING AND INTERPRETATION

Signposting and navigation to help those new to the city to find their way and highlight key attractions and areas. Both digital and static signing with the opportunity to create ’city quarters’ to build the city’s credentials for heritage, culture, retail and hospitality.

5: CONSULTING ON PUBLIC TRANSPORT SERVICES

A communication piece to build better relationships with providers to understand demand across the city, taking into account seasonal adjustments and events.

PETERBOROUGH POSITIVE’S BUSINESS PLAN

The Business Plan outlines the BID’s future priorities. These priorities have been shaped by city centre businesses over the past 18 months through multiple surveys, events and discussions.

Read the Business Plan now and find out the BID’s priorities and how the BID will work, if a Yes vote is secured in October 2021.

READ THE BUSINESS PLAN